Getting started in the restaurant business needs to happen fast, because running a practically-empty establishment will quickly cause your costs to start spiralling out of control. You need to drum up some interest before that happens, so what can you do to get the word out?
Firstly, you need to make sure you start a coherent marketing plan that you can build on. Learning lessons early on is absolutely crucial and will shape the next stage of your development. Ensure you keep track of how your first customers found out about you, so you know which methods work best for you. Make sure you know who you’re targeting, too, because different demographics will be easier to reach through certain channels. Here are some of the ideas you might want to start trying, however.
1) Stand out in your location
One thing it’s important to get right is the look and feel of your actual restaurant. If the décor inside is attractive and you’re grabbing attention visually from passers-by, this will really help get you off the ground.
2) React to your surroundings
Things going on in your local area will have an immediate impact on your business. If more people are nearby for any specific reason, act fast and come up with a relevant promotion to draw them in. This brings us onto our next point…
It’s a widely known fact that entering into a new business is always a big risk. Restaurants come with an even higher risk than most start-ups, party due to fierce competition and other external forces. However, the complex set of considerations that have to be factored in by any new restaurant owner is probably the reason most new ventures fail. You’re unlikely to succeed if you fail to think about all the fundamental practical aspects of your restaurant, such as the following.
Supplies and transport
Managing your restaurant day-to-day is going to rely on fresh ingredients being delivered to your kitchen exactly when you need them. This definitely doesn’t happen by magic. Great suppliers and distributors are definitely out there, but you need to plan carefully to set up a system that works for your business. Finding a highly reputable company to manage the transport and delivery of all your fresh, perishable ingredients is essential. Harlow Group Storage, who specialise in temperature controlled transport, distribution, supply chain, and logistics in Bishop’s Stortford and Essex, would be one great example.
Location is crucial
Of course, deliveries and distribution will be related to your location, but this needs to be perfect for many other reasons. Where are your target customers? Are you in an area that fits with the concept of your restaurant? Are you far away from where most people live, and if so, is your food going to be worth travelling for?